With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. However, taking untapped, disjointed big data silos and organizing the reams of information to discover patterns and trends is a key element to unlocking insights to further your marketing efforts. Machine learning and AI are also an integral part of the process of improving data quality, accuracy and gleaning insights. But 49% of them also said they weren’t confident in their own data. Nowadays, businesses are scrambling to hire analytics and data experts who can sift through the data siloed away by departments and lacking cohesion.Īs Adidas marketing analytics manager Dimos Papadopoulos put it: “many companies are trying to investigate their offerings, as well as unlock potential strategic insights with regards to how consumers react to their performance marketing efforts”.Ĩ9% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success.
The rise of data analyticsĬOVID-19 may have reshuffled all of the business world’s cards, but the increasing adoption of Big Data solutions in business intelligence predates the world-altering pandemic. This makes it much easier and quicker to manipulate your data, and from those results, identify patterns and trends in business performance so you can adjust accordingly. What are data analysis tools?ĭata analysis tools are collections of maps, diagrams, and charts intended to gather, interpret, extrapolate, and visualize data for use across a wide variety of industries and applications. So before diving into which data analysis tools are best, it’s worth it to have a brief refresher on what they are precisely. The problem? An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. Over two thirds (69%) even said they were making measurement and analytics their top priority. It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. Data makes the world go round, and knowledge is indeed power, now more than ever.
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